In marketing within marketing, the internet plays a role. Society has become digital, interconnected, and borderless. People have the ability to express themselves on websites, blogs, and social networks and have them heard on the other side of the world. As a result, the hierarchy of consumer relationships has been turned upside down - now the consumer has the power.
In this case, marketing must adapt again. It no longer makes sense new zealand whatsapp data to treat consumers in terms of segments or targets. Quite simply, they are human and want to be heard. Being human makes consumers unique. Therefore, companies must personalize strategies for each individual based on their needs, pains, interests, and behaviors.
And, in order to speak to people, a brand must also have human qualities. define values and principles and engage in social and environmental causes, showing their humanity and concern for the future of the planet. Consumers no longer just want companies selling products—they want brands that make promises.