Re-engage Lapsed Customers with SMS Marketing Campaigns

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Understand the conversion tracking structure set up primary conversions organize conversions into categories check or update your account default goal settings campaign-level conversions follow conversion setup best practices conversion tracking is a very important part of being successful in advertising. Fortunately, and unfortunately, conversion tracking options have become more complex over the past few years. This means that while you have many options to customize your conversion tracking, you also have many opportunities to make mistakes that could lead to inaccurate campaign tracking. In this article, I’ll walk you through how to set up conversion tracking in your organization to ensure you’re counting all the conversions you want to optimize for, while also providing insight into other key actions for your campaign without false performance metrics.


How to customize conversion tracking follow the steps below to australia whatsapp number data customize conversion tracking so you can better understand how to customize conversion tracking. Learn about the conversion tracking structure. Set up primary conversions. Organize conversions into categories. Check out or update your account default goals. Select your campaign-level conversion goals. Follow conversion setup best practices. Learn about the conversion tracking structure. The first thing I want to do is discuss the organization of the summary page in conversion manager. As you can see in the screenshot above, there are different levels of organization depending on which part of the transformation tab you are looking at.


There are three boxes with labels for submit lead form, register, and call leads. Each of these boxes is called a conversion category. I've outlined these in the orange box. The advertising conversion tracking structure view category contains individual conversion actions. I've listed these in green in the submit lead form category. Conversion actions must be aligned with conversion categories to help organize conversion tracking. Add conversion actions to conversion tracking each time you create a new conversion action, you can choose which category you want the new conversion to align with.