Long-tail keywords: What are they and why use them for SEO?

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Long-tail keywords, also called long-tail keywords, are specific words or phrases that typically have better conversion value . They are usually longer (three to five words) and have lower search volume.

If long-tail keywords aren’t part of your strategy, you’re missing out on a lot of opportunities. Nearly 95% of search queries have fewer than 10 searches per month, a large-scale study by Ahrefs revealed.

It is also common knowledge that 15% of Google france phone number data searches are new every day, a statistic that Google has confirmed many times, most recently in 2022, as reported by Barry Schwartz on the Search Engine Roundtable.

Long queries are easier to rank for and also have the potential to remove ambiguity, increasing qualified traffic and conversions .

What is a long-tail strategy?
Long-tail SEO is a technique that emphasizes less frequent search terms. This SEO tactic takes advantage of lower competition to drive qualified website traffic.

This can be a really effective approach because searcher intent is usually much clearer with long-tail terms. This gives you the opportunity to make sure you’re capturing truly relevant and valuable traffic .

Maximize the SEO benefits of long-tail keywords
Using long-tail keywords can be very effective, but it is important to proceed in a planned and thoughtful manner.

Here are my top tips for getting the best results from long-tail keywords.