What are Facebook Collection Ads?

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Facebook Ads Collection Ads Benefits Timing
First, let's take a look at what Facebook Collection Ads are.



Facebook Collection Ads are ads that run on mobile and have a smooth transition that encourages users to take action.



Facebook's "Collection Ads" are a new ad format that was introduced on Facebook in March 2017.



Facebook collection ads areIt is a combined structure australia cell phone number list in which four "product images" are displayed in a row below the "main visual (video or still image)," and when you tap on the ad, it switches to a full-screen display .



From a full-screen perspective, you can display up to 50 product images to direct users to your website or app.



Collection ads combine the best of both worlds : they use a product catalog to list products that are relevant to the viewer, and they also display eye-catching main visuals .



Collection ads are gaining attention because they can be used to increase awareness among new users and as a retention trial for existing users.



There is also great potential for an increase in CVR.