It may sound old-fashioned, but it’s true: 34% of consumers said browsing in a brick-and-mortar store is their favorite way to discover new products, trailing only two percentage points behind online stores (36%), which ranked #1.
Retailers aren’t done with in-person sales, either: 81% of surveyed businesses said physical stores were as important as last year (up from 74% in 2022).
Our take: Sometimes, shoppers must see and feel something before purchasing. The lure of in-person shopping is even greater because it was restricted during the pandemic. Now, physical retail is back—in a big way. Even without a physical storefront, retailers can take advantage of in-person shopping with a pop-up store, craft market, or partnership with local shops, using a point-of-sale solution like Shopify POS.
7. Shoppers want to see your deals before they start
Think shoppers wake up on Black Friday without a plan? Consider this: 71% said it’s important for a brand to communicate with them about their offers ahead of BFCM. And 30% said it’s very important.
Our take: Retailers shouldn’t armenia mobile database be shy about reaching out to their audience this season, leaning into channels like email marketing. Consumers are ready and waiting to hear about holiday deals, and advance notice can only help.
? Stay tuned for more shopping insights as we gear up for our merchants’ busiest time of the year. We’ll cheer on every business on our platform, from kitchen-table headquarters to global enterprise level. ?
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Methodology: Online survey conducted by Sapio Research, on behalf of Shopify, among 12,000 consumers and 4,852 businesses with fewer than 1,000 employees across Australia, Canada, France, Germany, UK and US. The survey took place in September 2023.