:
Website visitors: Users who have visited your website. This is the primary audience for retargeting.
Visitors to specific pages: Target people who have visited specific pages on your site.
Long-term customers: users who have already purchased or interacted with the site in the last X days.
Ad Clicks: Users who clicked on your ads but did not complete the action.
What each audience provides:
Website visitors: Returning potential customers who showed interest but did not complete their purchase.
Visitors to specific pages: Shows personalized ads to a complete list of unit mobile number database people who have shown interest in certain products.
Long-term customers: Customers see reminders from the brand and make repeat purchases.
Ad clicks: Allows you to remind users of your offer and encourage them to take action.
In the VK Advertising account, you can create a QR code and show ads to those who scanned it. In addition, you can get an audience using a pixel or upload from a file.
Audiences:
Posts Liked: Users who interacted with your posts.
Purchased customers: An audience that has purchased your products or services in the past.
What each audience provides:
Group or Page visitors: An opportunity to bring attention back to your content and increase engagement.
Liked posts: Increases the chance of repeat engagement with your brand.
Customers who have made a purchase: allows you to offer additional products or services (cross-selling).
Benefits of Retargeting
Retargeting offers many benefits for businesses, especially when it comes to conversions. It allows you to bring back users who have already shown interest in your product or service, which significantly increases their chances of making a purchase. These users are already familiar with your brand and are most often ready to complete a transaction, which makes retargeting an effective tool for increasing sales.
Another important point is the reduction in advertising costs. Showing ads to those who already know about your brand or have interacted with it before is usually cheaper than attracting new customers. These users already have a certain interest in your product, which helps save time and resources.
In addition, retargeting allows you to accurately target those who are truly interested in your offer. Regular reminders of your brand build trust and increase its recognition, which in turn forms a stronger relationship with the audience and helps achieve long-term business success.
Conclusion
Personalized content based on previous user behavior creates a sense of individual approach, which increases the likelihood of the client returning. Retargeting takes into account the audience's preferences and makes communication more relevant. This approach to promotion helps brands create a loyal base of regular customers.