The same can be done with elements

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Keep this in mind when choosing images to underline the desired emotional impact.



Songs written in a major key tend to sound bubbly, optimistic and happy. But, on the contrary, melodies in a minor key evoke more complicated emotions such as melancholy, introspection and sadness.

Your choices of tempo, instruments and harmony are also important.

5. Always be authentic
Even when they are well aware that they are seeing an ad, people do turkey phone number list not like to feel like they are being sold something or tricked into reaching for their wallet.

Instead, they make connections with brands and companies that seem authentic.

They want to feel like more than just another potential sale and need to know you are genuine before they will give you their business or trust you with their quality of life .

So always be authentic in your marketing, especially when you're looking to tap into people's emotions.

Your audience can spot a fake a mile away, so a little authenticity goes a long way.

Know your company's core values, understand where they intersect with your customers' values, and be honest in your branding efforts .