6 mistakes that are often made when it comes to lead scoring
When implementing lead scoring, some fairly common errors can arise. That's why we'll show you them below so you don't run the risk of making them.
We have millions of data at our disposal and there is nothing better than taking advantage of them.
Even if we have a keen intuition, it is best to base it on real information, only then will we have a true basis for making the best decisions.
Therefore, when defining the criteria to be analyzed, it is essential t russia phone number list o base it on real data, otherwise our lead scoring will have no foundation.
Use many variables to define a profile
Over time, you can add variables to define a good profile. However, it is advisable to limit the options a bit initially.
This way there will be less probability of error when determining the weight of each criterion.
Do not use negative ratings
Just as you use positive ratings, negative ones can also be quite helpful.
There are important characteristics that can take points away from a lead. For example, if a lead has not interacted with your page for several months, they are probably no longer interested in what you offer. Or if they have unsubscribed from your email list, that is also a negative signal, even if they have a positive score in the other criteria.