use of email to inform about promotions;
offer discounts for future purchases;
report abandoned cart and
provide discounts in exchange for referrals from new consumers.
Relationship building can therefore be based on different actions, including offering philippines phone number list materials from the company's Content Marketing strategy if the goal is to nurture the lead towards a new purchase.
Now that you know what remarketing is, you might be wondering: What about retargeting?
This concept consists of showing targeted ads to users who have already interacted with the brand, either on the website or on other channels, such as search tools, partner sites and social networks .
Imagine again a visitor who accesses your e-commerce site. When he or she does this, the website (which must be correctly configured for this strategy) installs a cookie in the browser and, with this, the brand is able to collect the user's browsing data.
If you access a product page but do not complete the purchase, retargeting allows you to find it later by activating the cookie.
Tools like Google Ads and Facebook Ads know which ad to show based on previously demonstrated behavior. The strategy allows for highly targeted ads, which increases their effectiveness.