What does the correct subject look like?

[suchona.kani.z]

Our most successful items are not the most creative, but you know exactly what to expect:

Get off on the right foot! News from Vivobarefoot – open rate 56%
Zboží.cz is changing the XML feed. Get ready in time! – open rate 51%
News and interesting facts from LeasePlan – open rate 55%
Myth 5: The worst that can happen is that the user won't open the email
The worst that can happen is that a user opens the email but is disappointed by the content, unsubscribes, reports the email as spam, or otherwise complains. If you want a high open rate at all costs, it will backfire on you.

The primary goal should be conversion, but that's a short-term goal. The secondary goal is long-term relationship building .

AITOM advises:
Respect the time and privacy of the users in your database. They are not just % in profit, but real people, before sending them something, ask yourself how exactly it will help them. Always send messages to a segmented database and clean the database regularly.

Myth 6: If users don't open an email, it's like you never sent it
Sometimes we get too influenced by simple metrics. Open rate is exactly overseas chinese in worldwide data that metric. Sometimes we think that a user will either open an email or ignore it. But the conversion process is long and complex. A black and white perception of the world doesn’t work in real life or in marketing.

First, many users still block images by default. So it's technically possible for a user to open an email, but because they don't download the images, the open won't be measured. Second, users don't always behave in a linear fashion . So a subject line might lead to an action, but not an open.

Responding to emails that users didn't open

© Litmus

Imagine that the subject of the email is 40% off everything until the end of the weekend . A rational user can immediately open the e-shop and shop, the offer is obvious, who would delay reading the email?!

Respects the recipient's time and privacy
First of all, he thinks about the addressee.
Allows recipients to easily identify emails that might interest them
It is factual and accurately describes the content of the email
Supports the relationship with the recipient
It highlights the added value of why the user should read the email.