Keys to starting a B2B social media strategy

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Industrial companies, those that manufacture products or provide services for other companies to buy ( business to business -B2B) already know that having a presence on social networks is not negotiable . Everyone (3.6 billion users) is on Instagram, LinkedIn, Facebook... so it is essential to have an active presence through content and participation .

International companies operating in mature markets invest a lot of resources in social media advertising and content , often more than in search engine optimization (SEM) or traditional bolivia mobile database advertising. From giving valuable information to customers to influencing the sector, social media is a great opportunity for B2B brands . We already explained in another post that it is possible to do social selling to sell through social media in an advanced way, but this time we are going to go into something more basic: how to start?

Any CRM for shopping centres should allow you to set up automation flows (or workflows). As you can deduce, we are talking about the ability to automate and schedule a series of emails or tasks based on a specific action by a user or on the information that exists about that contact on the platform.

There is no doubt that entering social media with a complex, technical or 'boring' product or service can be a challenge. And even more so when buyers are few and elusive. To make it easier, we have prepared a list of keys to start a B2B social media strategy .