To fill in the fields, analyze the profile of the customers your company already has. details that will be useful in creating the persona. Furthermore, plan the content in a logical way, so that the lead is guided through their purchasing journey until the decision. This involves, for example, defining the best CTA in each content and providing materials aimed at each stage of the sales funnel.
Also define the tone of Also, define the tone of voice and language that chinese overseas british data will be adopted during the production of the content. Include this information in a style guide so that all professionals involved in the process maintain standards when communicating with the persona. Find out which keywords should be explored, using tools like the ones we suggested a few paragraphs ago.
CreationDevelop an agenda for each content that will be produced. Indicate which topics should be covered and indicate references that can be researched in the production phase. Be specific about what should Be specific about what should be included in the content, thinking about questions such as: What is the purpose of this content? Where will it be published? Which of our personas will it target? ReviewDefine who needs to give opinions on the content.