How our e-learning increased sales for a B2B client

[suchona.kani.z]

2021: Use e-learning as a path to B2B sales
The time has come to introduce e-learning even where it was not needed before. The transition to online in many companies is thoroughly sweeping away the skeletons from dysfunctional business and marketing processes. But those who roll up their sleeves in time and manage to breathe fresh air into their routine can gain a huge advantage.

An example of how to take a fresh look at B2B business processes is e-learning . With a smart strategy, we can turn it into a comprehensive business tool for communication across the entire B2B business network .

e-learning

How to get information to sellers through e-learning?
Imagine a large manufacturing company with a classic overseas chinese in usa data organizational structure. It has a quality product, a network of sales representatives, and sells its goods in hundreds of stores. It needs to increase its market share and create a better relationship between end-sellers and its brand. Is there a way to do this online? Yes!

ISOVER – a manufacturer of insulating building materials – is just such a client for us.

From previous cooperation on other marketing projects, ISOVER and I have come to the point of implementing a comprehensive e-learning system that educates end sellers of building materials online and thus directly influences sales.

It has many advantages compared to classic offline training:

Flexibility. If ISOVER wants to tell hundreds of building material retailers something, it can do it right away.

Regularity. Sellers receive new product information every so often. This makes the brand memorable for them and makes them more willing to learn new things.