Advertising and marketing seminars (for toB)

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This is a seminar for B2B advertising and marketing. The Advantage+ shopping campaign delivered a large amount of traffic, and Meta ads were the main way to attract visitors .

After Meta Ads reached a plateau, we then tried Google Search, remarketing, and P-MAX, and were able to get conversions with P-MAX as well, and our CPA was good.

Media Ad Format Advertising expenses CV CPA
Google search ¥600,000 40 ¥13,999
Remake ¥600,000 30 ¥19,200
Pmax ¥600,000 40 ¥15,708
Yahoo! search ¥50,000 10 ¥4,880
Retargeting ¥600,000 30 ¥19,873
Microsoft search ¥100,000 5 ¥20,614
Meta ASC ¥2,000,000 100 ¥18,899
total ¥4,550,000 263 ¥15,486
Examples of attracting attendees to seminars (for toB) *All figures benin number data have been edited.
Case 3. Investment seminar (for toC)
This is an example of attracting attendees to an investment seminar for toC.

By using automated bidding mainly for search ads, we were able to get a lot of conversions from searches using Google Ads and Yahoo! Ads. We have also seen results from retargeting using Meta Ads and Yahoo! Ads, as well as display ads using Google Ads .

Media Distribution Menu Targeting Advertising expenses CV CPA
Google search Direct Search ¥600,000 200 ¥2,700
Common noun ¥3,000,000 300 ¥9,900
display
Non-Remake ¥3,000,000 250 ¥11,000
Yahoo! search Direct Search ¥60,000 100 ¥500
Common noun ¥1,000,000 150 ¥7,500
display
Non-Remake ¥400,000 30 ¥9,900
Meta Remarketing ¥200,000 30 ¥6,700