Ad blocking culture is abundant, and 76% of people automatically skip ads, even if they might be interested in them. Non-skippable in-stream video ads address this concern by letting you serve ads pre-roll or mid-roll that viewers can’t skip. Because users can’t skip, you pay per impression (per person who sees the ad) at a cost per 1,000 views (CPM). These ads need to be 15 seconds long and really punchy to attract a captive audience.
Nonskippable bumper ad example
Best for: Increasing brand awareness, particularly if you have a really strong creative or message that can capture viewer attention for the entire 15 seconds.
5. Bumper ads
Like non-skippable video ads, bumper france mobile database ads can be served pre-roll or mid-roll and can’t be skipped. The only difference is these ads run much shorter, at six seconds a pop. Again, you pay for impressions at CPM.
Youtube bumper ad example
Best for: Raising brand awareness with short, snappy messages. When Google analyzed 300 bumper ads, it found that 90% created a big lift in ad recall.
6. Masthead ads
Masthead ads play at the top of the YouTube homepage on desktop or mobile. These ads are only available by making a reservation with a Google account representative, and you’ll pay for impressions by CPM.