Effective content management in influencer marketing isn’t always as easy as you think. Remember these best practices to ensure everything runs smoothly when you and your creators start cranking out that valuable content.
1. Set clear goals.
Setting clear goals will help you categorize your content into various stages. For example, some touchpoints might include:
Awareness: Content that shares your brand story and introduces you to your target audience.
Education: Content that el salvador mobile database explains how your product or service works and offers insights into your industry.
Consideration: Content like reviews and comparisons that show your product stacks up against the competition.
Advocacy: Organic content from brand fans singing your praises on social media.
2. Draft detailed guidelines.
Having detailed content guidelines helps ensure you only have the highest quality pieces. Campaign briefs and guidelines outline success for your creators and help them develop the most useful content for your brand. Just make sure to…
3. Provide plenty of creative freedom.
Guidelines are important, but whatever you do, don’t stifle your influencers’ creativity. Remember, they know what resonates with their audience better than you do. That’s how they built their following, after all. Give them some guard rails, but always let them drive.
4. Streamline communication.