THEdirect marketingis one of the traditional forms of marketing (opposite of digital marketing, also calledMartech, based on technologies). These are communication and sales techniques , the objective of which is to broadcast a personalized message to a given target in order to obtain an immediate response.
Direct marketing works throughdatabases. These are the result of collecting information about customers that allows you to establish contact with prospects. It also works through the implementation of a peru mobile database targeting strategy and the creation of a personalized, impactful message . This will allow you to set up a prospecting strategy for the company.in order to win new customers.
The objective of direct marketing is multiple:
Find new prospects;
Convert prospects into customers;
Retain existing customers.
The elements that make up direct marketing
Telemarketing: telephone;
Faxing: fax;
Mailing: mail;
Sending newsletter: mail;
SMS marketing: mobile;
White paper: specialized document that is used as an internet prospecting tool.
Steps to designing a marketing campaign
Step 1 : What is the objective of your campaign? To inform, offer a new product, recruit new customers, build loyalty…?
Step 2 : What is your target?
Step 3 : What is your message?
Step 4 : What is the most suitable way to reach your target?
Step 5 : Extracting information from the databases in order to launch the direct marketing campaign: name of the prospect, gender, address or telephone number, etc.
Step 6 : Personalize the message
Step 7 : Create the content containing the message
Step 8 : Launch the campaign
Tips for Creating an Effective Marketing Campaign
Working with customer files: constant updates
Work on your message: simple, clear, direct, concise
Propose an attractive, targeted and adapted offer
Analyze (in terms of figures) the impact of the campaign
Choosing the right time
Adapt the message to its target: take an interest in the consumer,
Test your campaign before launching
Do you think that direct marketing still has a future in the digital age.