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A clear example is that of brands that, through years of organic content, have generated loyal communities that recommend others, increasing sales without the need for constant advertising investment. In fact, 93% of users trust content generated by real users. This type of content, called User Generated Content (UGC), is a trend that encourages authentic content and genuine interaction.

On the other hand, something that must be considered for both approaches is that users value brand experiences. So much so that 87% agree that brands are built through experiences and 88% mention that the customer experience must live up to the brand promise.

So, while an organic strategy takes longer to show denmark whatsapp number data results, its impact is more stable and long-lasting. Unlike social media advertising , organic growth continues to provide value even after years of implementing the strategy, as its community remains engaged regardless of algorithm changes or fluctuations in the advertising market.

Both social media advertising and organic strategies are essential to an effective digital strategy. The challenge is to find the right balance between both strategies, depending on your company's specific goals. Meanwhile, a digital marketing agency will help you define when to invest in ads or when to boost organic content to create the best experiences for your users.