While in 2014, companies and brands were wondering whether or not they should integrate mobile into their digital communication strategies, today it appears as a toolmartechinevitable, as this infographic produced by MMA France shows us.
The smartphone market in France
The smartphone market in France is fully mature. And it has been growing exponentially for almost 7 years now. Thus, no less than 18 million smartphones were sold in 2014 (15% more than in 2013), for just over 30 million users in France . The latter, called " mobile users " because they browse the internet with their smartphones, are said to be 80% of them viewing a web page at least once a day from their mobile phones .
Businesses and brands will need to think “mobile first” in 2015
These figures indicate that 2015 will mark a turning point in the thinking and implementation of digital marketing and communication strategies. Indeed, until now, we tended in the worst case scenario not to canada mobile database take into account smartphone browsing , or in the best case scenario to think about it without taking it seriously into account. In 2015, to be effective in digital communication, it will have to be the opposite! Indeed, it will be necessary to think " mobile first ", that is to say to build a main strategy focused on mobile , and then to decline it on "fixed" media such as computers (desktops). For a concrete example, developers will have to create a website in responsive design , first designed for mobile use , then adapt it to other devices such as computers, and no longer think computer then mobile. In addition, as the infographic shows, computer browsing is declining , and is almost 5 times less important than mobile browsing.
The growing success of mobile applications
The rise of Smartphones leads to the rise of mobile applications , these small software programs that can be downloaded, most of the time for free, from the stores of each operating system (IOS for Apple and Android for example). They are also an element that can have its place in the digital strategy of a brand or a company . Indeed, according to the MMA France study , more than 8 million people download an application each month , a significant figure! Be careful, however, that any application developed is present on each operating system , or at least on the 3 main ones, namely: Android (more than 20 million users), Apple's IOS (7 million users) and Windows Phone (more than 3 million users).