On this point too, the two solutions are equal. They connect natively to the main players on the market and offer post-purchase follow-up emails , up-selling and cross-selling , cart abandonment emails and coupon creation.
Ergonomics and handling
For obvious reasons of convenience, the solutions are in modeSaaS, but Mailchimp is a few steps ahead and also offers an application, a site dedicated to its API including Sandbox and a very comprehensive dynamic FAQ.
However, Mailchimp remains very digital native oriented and is confusing with its interface which is often too refined and a bit long to discover.
At ActiveTrail, the interface is very practical and easy to costa rica mobile database understand thanks to a version entirely in French.
Support
This is where there is a real difference between the two solutions.
ActiveTrail offers support by email, phone, chat, but also video tutorials and FAQs, all in French.
On the Mailchimp support side, there are FAQs, video tutorials and extensive online documentation in English. But no phone, email or chat support, unless you are willing to pay the price...
Price
This is the other point where the difference is evident.
MailChimp offers a free version if you limit yourself to 2,000 contacts and 12,000 emails per month. Above that, the offer becomes paid with a starting price of $20 from 501 to 1,000 contacts for an unlimited number of emails.
For its part, Active Trail offers a 30-day trial version and then a pricing plan of your choice :
A prepaid email plan starting at €19 for 1000 emails
Note an interesting formula for startups: ActiveTrail's “startup Booster” program which offers six months of free use subject to certain criteria.
What can we conclude from this? There are two solutions.martechoffering all the basic features of a good email solution. Both "get the job done". While MailChimp is the most popular, Active Trail stands out with more features and more advantageous pricing.