Brand book is the basis of website design

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To maintain the website design in the corporate style of the clinic, the designer will need your brand book. It will not limit creativity and creativity, but will direct them into the right framework. If the company does not have a brand book, it is better to order it before starting work or in parallel with the work on the website. In the long term, this will work on the recognition of the clinic, because its business cards, booklets, memos and other attributes will be made in the same style, which means they azerbaijan number data will be able to convey the main message to your patients.

Site structure
Site structure

A simple, clear website structure will help the visitor quickly find the information he needs and not collect it from different sources. Today, few people have enough patience and time for this. Therefore, the more thoughtful and clear the structure of the dental clinic website is, the more trust it will inspire.

The basic rule of a competent structure: services are included in the catalog of their own root list and are not put out as a separate menu item, even if it is a priority service. The main menu should include the most popular sections among users, such as: Services, Reviews, Works, Doctors, Contacts, Promotions and, of course, about the clinic itself.

Responsive design
Responsive design

A dental clinic website should be convenient for users, no matter what device they use to access it: smartphone, tablet, laptop, computer. If you do not think through its adaptive design at the initial stage of creating a website, you can lose more than half of your visitors. After all, according to statistics, today 60% of people search for information from portable gadgets, and in the future, the mobile version will be a priority.

Plus, in the eyes of Yandex and Google, adapted sites get extra points. In fact, only such portals have the opportunity to get into the top organic search results.