A/X testing or A/B/N testing
This technique allows you to evaluate a multitude of variations on a single element of your web page. It is widely used to test the effectiveness of a web page's call-to-action buttons (which version generates the most clicks?), the subject line of an email (which version best promotes the opening rate?), and the design of a landing page (which version generates the highest conversion rate?).
Split testing or A/B split is a test that allows you to compare several versions of a website's pages. It is no longer a question of modifying a single element, because the variants that are randomly argentina mobile database distributed are completely different. The pages therefore have distinct URLs. The one that generates the most conversions will be retained.
Multivariate tests
Multivariate testing, also known as MVT, involves changing multiple elements on a web page to determine the most effective combination. This way, you can test multiple banners, illustration visuals, text colors, and call-to-action buttons at the same time.
As you will have understood, the main advantage of this type of A/B testing is that it saves you time since you do not have to conduct several A/B tests sequentially.
Why perform A/B testing?
The main goal of A/B testing is to optimize visitor conversion. Therefore, it has a direct impact on a company's ROI. As a digital marketer, it is important to perform multiple A/B tests.
Indeed, each version must be tested to ensure continuous updating and convert as many targets as possible. A/B testing thus allows you to generate more traffic and sales.