How social media platforms enable social commerce
Let’s run through key features and capabilities of four key places to build a social commerce strategy on: Instagram, Pinterest, Facebook, and TikTok.
Instagram
Instagram Shopping lets you take advantage of rich, diverse media formats and options to sell your products through the platform. You can:
Build a storefront users can malaysia phone number list tap through from your profile
Create collections of products based on seasons, types, and other related factors
Tag products in images, videos, Instagram Stories, Reels, and live video
Launch ads with product tags
Enable an in-app checkout experience
One of Instagram’s strengths is its ability to mix content formats to maximize their reach and impact. For example, you can share image posts with product tags in Stories or in Instagram Guides. Another example is turning a live video into a long-form video that permanently stays on your profile.
This way, your product-focused content can get more mileage and make sales long after it was posted.
Pinterest
Shopping on Pinterest lets you upload your product catalog. If you want to show different products in different markets, you can upload multiple feeds to the same account.
From there, you can add a Pinterest tag to your website to measure conversions from Pinterest and optimize ads. Ads on Pinterest include shopping ads with product description, pricing, availability, and customer reviews, as well as collection ads with slideshows and videos for richer content.
You can apply for Pinterest’s Verified Merchant Program, which gives you an exclusive Verified Merchant badge, generates a Shop tab on your profile, and shows your products as related pins.