Younger shoppers are even more likely to be enticed to click through by the presence of reviews. 68% of Gen Z’ers and 56% of Millennials are more likely to click through to a product page (from a search engine or home page) if there are reviews present.
Be sure to include reviews on your home page, category pages, search engine ads, and other digital advertisements. It’s a surefire way to increase clickthrough.
Reviews Give Online Grocery Shoppers Confidence to Try Unfamiliar Brands and Products
Nearly all grocery shoppers (92%) are willing to try grocery and CPG products they’ve never tried before when shopping online. But there’s always risk involved with purchasing a product you don’t have experience with – especially when you can’t touch and see the product.
83% of online grocery shoppers iran phone number list indicate they’re more likely to purchase a grocery item they’ve never purchased before if there are customer reviews for that product, up from 78% in 2021.
Reviews Increase the Likelihood an Online Shopper will Try a New Brand or Product
When shopping for groceries online, are you more likely to purchase a grocery item that you’ve never purchased before if there are customer reviews for that product?
The presence of reviews is even more likely to boost purchase likelihood among younger shoppers. 93% of Gen Z’ers and 85% of Millennials say they’re more likely to purchase an unknown grocery or CPG item if there are reviews available for it.
Generational Comparison: How Reviews Impact Likelihood of Trying New Grocery or CPG Products
Are you more likely to purchase a grocery item that you’ve never purchased before if there are customer reviews for that product?