An SEO strategy is an important component in the field of online marketing and helps companies to strengthen their online presence. But why is it so important to develop an SEO strategy and how do you go about it? In this blog post, we will answer these questions in detail and work out why an
SEO strategy is essential for the online success of a company.
Why is SEO so important?
Let's start from the beginning: The word "SEO strategy" contains afghanistan phone number list the word SEO, short for search engine optimization. of search engine optimization:
SEO helps companies to
to be found by potential customers on the Internet.
Nowadays, more and more people are searching for products and services on the Internet and using search engines to do so, in Germany mainly Google or Bing. In order to be found by these users, it is important that your own website appears as high as possible in the search engine results. This is where SEO measures come into play.
A good placement in search engine results brings many advantages for companies :
It helps to bring more visitors to the website
A good positioning in the search engine results pages (also called SERPs), based on strong content, strengthens trust in the brand in the long term
More visitors increase the chances that more users will convert, i.e. buy a product or use a service
More conversions usually automatically mean more sales – and that is ultimately the main goal of all marketing channels
Search engine optimization usually includes measures such as optimizing content, improving the technical structure of the website and quality assurance of the backlink profile.