Audience category targeting is a function that delivers ads to users who are interested in a specific category, users who have specific attributes, or users who are going through a life event .
Search Targeting
This is a feature available on Yahoo! Ads.
Search targeting is a type of display advertising that allows you to deliver ads only to people who search for specific keywords based on the keywords that users have searched for in the past .
Unlike search ads, you can use images to make a visual appeal.
It is possible to do detailed targeting on a keyword czech republic telegram data basis, and it is also possible to narrow down delivery to search criteria for specified keywords.
By entering the URL to which the ad will lead, the service will automatically suggest recommended keywords .
It will be posted on content pages such as Yahoo! News and Yahoo! Answers.
Lookalike targeting
Lookalike targeting is a method of delivering ads to users who are similar to those who have visited your website .
This is an effective targeting method when you want to approach new users.
It must be handled with care as it uses data such as user phone numbers and email addresses, but if handled properly, it can deliver advertisements to people who are likely to become new customers .
You can use Google Ads if you meet the following criteria:
Have a proven track record of adhering to policies
There are no issues with payments
Have used Google Ads for more than 90 days
The total amount spent is more than $50,000 USD over the entire period
With the iOS14 update, what is the best ad delivery method for LINE ads?
iOS14 LINE AdsWe have looked at targeting methods that are not affected by the iOS14 update, and the delivery methods suitable for LINE ads are as follows.
Demographic targeting
LINE Official Account Friend Similarity Targeting
Lookalike targeting of customer lists
If users don’t allow you to track them , you can still use these targeting methods.
Why are LINE ads attracting attention with the iOS14 update?
iOS14 LINE AdsAs ad delivery becomes more difficult with the iOS14 update, LINE Ads will become an advertising platform that is gaining attention.
Let's take a look at why.
Useful for increasing engagement
LINE has an official LINE account .
With the LINE official account, you can easily create groups for different communities .
By registering as a friend to the LINE official account, you will be able to provide information to everyone or individually .
In addition, various measures such as distributing coupons and creating point cards can be easily set up.
If someone has added your official LINE account as a friend, it means they are interested in your company or brand .
As engagement increases, more users will be willing to provide information, or even be willing to receive valuable information in return .