So, how can shoe brands maximize the quality of their reviews, with an eye towards lifting conversions? It all comes down to how you optimize your review form.
At PowerReviews, we enable brands to add custom questions to their review forms to zoom in on the most relevant information for their customers. Many of the questions we spoke to in the previous question — fit, use case, personal style — are the most impactful review questions for footwear brands.
The shoe category is one that canada phone number list can be vulnerable to high levels of returns. With 75% of shoppers citing poor fit as a top reason for returns, providing this additional fit information in reviews can do a lot to limit returns.
You don’t have to just take our word for it. In fact, we surveyed over 9,200 shoppers and 66% of them said that the ability to read ratings and reviews prior to purchase would have made them less likely to return. Slightly more (69%) said that being able to see photos and videos from other consumers first also decreases their likelihood of making a return.
So, add questions to your review form that help shoppers understand more about fit. For example, does the shoe run big or is it true to size? How would a reviewer describe their foot shape or width? Encourage reviewers to add a photo to their review for more context.