The intention is also to improve users' search experience, but especially to obtain better results for your website in this time of crisis. Let's go to them: Strengthening SEO as organic mediaDespite the turbulent scenario, the SEO market can have some optimism at this moment. Faced with the decline in consumption and sales, most companies are cutting spending on paid media (sponsored links, Facebook Ads, etc.
) graph that shows changes in investments in digital advertising:Covid argentina whatsapp data impact- on AdsSource: eMarketerOpposite this trend is SEO. Good positioning in search engines is organic media for your brand, meaning you don't need to pay to be there. Of course, you may need to invest in staff, training, tools, but still, the cost-benefit is much better than paid media.
SEO may take a while to bring results, but the return is sustainable in the long term, unlike an advertisement, which only brings results as long as there is investment. Furthermore you can continue producing Furthermore, you can continue producing content and optimizing the website during the crisis; However, without funds, you can't continue putting money into ads.