Extension of the final URL:
Microsoft recommends enabling this setting venezuela phone number list because it helps direct consumers to the most relevant landing page. It also allows Microsoft to create additional assets based on what works well on the landing pages.
Add assets:
Next, you should add text and images and make sure the Microsoft brand store is set up if using Merchant Center.
Target group signals:
This helps Microsoft with predictive targeting, which in turn can help reach your audience.
Since Google launched its Performance Max product in 2021 , Microsoft has taken time to understand if there is a need for this product on the part of advertisers. Microsoft has been working on developing its Performance Max program since fall of last year and has already seen positive results.
As more advertisers started using PMAX in Google, Microsoft wanted to capture this demand and have a comparison, so it started importing Google PMAX campaigns. Microsoft's closed beta started in May 2023 and went "very well." The results encouraged the company to continue developing the product and importing these campaigns, and so the open beta started in July 2023. In the future, Microsoft plans to make PMAX available to everyone, as well as other new features.