SEO consultant evaluating SEO results during a phone call

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This audit aims to optimize elements directly on the website in order to improve positions in search engines Seznam , Google and others. On-page audit examines how effectively the website communicates with search engines and users through content and its structure. For example, it analyzes meta titles , meta descriptions , H1-H6 heading levels, URL addresses, multimedia files and images including ALT texts , internal linking , semantic markup and overall quality and relevance of the content in relation to target keywords . On-page SEO audit helps ensure that the content of the website is understandable to search engines and users, thereby increasing its chances of good search rankings. It is important that the text content provides valuable information and answers user queries.

Off-page SEO audit
Off-page SEO audit examines the factors that influence a website's position in search engines from the outside. It focuses on building the reputation and domain authority of websites in the online environment. The audit primarily analyzes the profile of backlinks , i.e. links from other websites that point to a given page. What is important is their quality, quantity, diversity of sources, context of links and their relevance to the content of the website. Off-page SEO audit also monitors mentions of a given Vietnam WhatsApp Number Data brand on the Internet, activity on social networks , building relationships with influencers and other activities that strengthen the website's online presence and credibility. The goal is to identify strengths and weaknesses in external optimization and to propose a strategy for obtaining quality backlinks and building a strong online reputation, which also leads to improved search rankings and increased organic traffic. The audit also focuses on detecting potentially harmful links that unnecessarily hinder the website from achieving higher rankings.

SEO audit does not only bring benefits in the form of higher positions in search engines. A thorough analysis of the website also affects the conversion rate and user experience (UX) . Search engine optimization largely overlaps with the principles that lead to a better user experience and increased conversions . For example, fast loading pages, which is key for SEO, also reduce the rate of page abandonment and improve the overall impression of the website. Clear navigation and internal link building make it easier for users to navigate the website and find the information they are looking for faster. Keyword analysis and content optimization for keywords also ensure that the website provides relevant information to users. This increases their satisfaction and the likelihood that they will take the desired action on the website, whether it is a purchase, registration, or submitting a form. SEO audit therefore indirectly contributes to better business results through improved UX and conversion funnel optimization .