Founded by Brandon Svarc in 2008, Naked and Famous is a Canadian denim company. They source their denim material from Okayama Japan, the home of traditional denim craftsmanship.
Here they get raw denim material, woven using rare traditional machines and a particular eye for quality. They sell these products on their well-designed Shopify ecommerce platform.
What are they doing well?
Authenticity is what sets Naked and Famous apart from its competitors and makes it a big success story.
As opposed to most businesses in mexico phone number list the denim industry, Naked and Famous has ample knowledge of their products. They thrive in the details, down to the thickness and weight of their denim material and all of this reflects in their products and their listings.
This and their creativity in the variety of denim they produce has only helped them grow. In addition to this, their marketing is centered around readily-available customer support. They also provide ample information about their products to their clients.
Their marketing is further enhanced by their email marketing platform which easily integrates with Shopify. This helps them send automated email campaigns, cart abandonment emails, and more, resulting in boosted conversion rates