What features make up social commerce?
Brands can leverage social commerce in many different ways. Here are the key features and functionalities that make buying through social media possible and easy.
Storefronts on social profiles
Platforms like Instagram and Facebook let you create a rich social media storefront. In many ways, these storefronts can reflect the structure of your ecommerce website, with collections, product pages with detailed descriptions, and recommended products.
Shoppable organic posts
Let your followers malaysia phone number list shop directly from your social media posts, like Instagram feed posts (images and videos), Instagram Stories, Instagram Reels, Pinterest pins, Facebook images and carousels, and TikTok videos. These posts look like regular images or videos, with an icon or a label in the corner that indicates there’s one or more products tagged in the post.
social-commerce-organic-shoppable-posts
Brands can choose to serve shoppable posts to a targeted audience by running paid social campaigns. Shoppable ads are often based on the products and categories a user already viewed, so they can serve as a great reminder to continue the purchase.