They went on to use the term in more than

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conversational marketing drift podcast In one of their podcasts, they were talking about the stages that startups go through. In the past, they would’ve called the podcast: ‘The Three Stages that Any Startup Goes Through.’ This time, however, David decided to call it “The Hypergrowth Curve.” “We started to notice that people started to reference it because there was actually something to reference,” Dave said.


“We just literally made up a name for what it was called.”just the podcast. Drift now runs a conference saudi arabia cell phone number list called Hypergrowth, and David wrote a book on the topic. conversational marketing hyper growth “It’s all about making something easier to remember and creating real-estate in somebody’s mind.


” Marketing Takeaway: Practice naming principles and theories. Some will catch on, and some won’t, but you’ll get better at it. 3. Make it Simple There’s a Henry David Thoreau quote from Walden, “Our life is frittered away by detail. Simplify, simplify, simplify!” Dave read the book Insanely Simple by Ken Segall about Apple’s obsession with simplicity.