f I use Analytics are my B2B website

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Where does website analytics and visitor tracking fall in regards to consent? Most modern businesses use Analytics for their basic site analytics, so we’ll start there: Analytics and GDPR Another question we hear frequently at Leadfeeder: “Ianalytics automatically GDPR-compliant?” First, it’s important to understand that sending any personally identifiable information (PII) to Analytics was already against their Terms of Service, long before GDPR came into the picture so that isn’t a change for your business.


has put out a variety of resources regarding their GDPR compliance japan cell phone number list as it relates to specific products. In short, if you use Analytics you don’t need to obtain eplicit consent from visitors. When you use Analytics on your B2B website, Analytics is considered the ‘data processor’ and your company is the ‘data controller.


’ In terms of GDPR compliance, the data processor processes data on behalf of another organization. Why does that matter? Under GDPR, data controllers are more liable and responsible for conducting data privacy assessments, maintaining documentation related to compliance, and more. GDPRComplianceWorkflowAdobeStock Image Courtesy of AdobeStock Beyond Analytics: Identifying companies visiting your website Analytics is a great start for tracking your basic website analytics.