Discover today all the advantages that Numero

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Despite being one of the most used systems, ABC Analysis is lacking incompleteness. Of course, it is undeniable that it is easier to make quantitative measurements and compare data and tables, but by doing so, you will make strategic decisions based on a single variable!

Do you really believe this is the right path to take for a long-term chinese overseas america data strategic vision? No, I am not telling you that this system does not work. I want to make you understand, however, that this is not enough: in addition to this type of analysis, you should also use matrices to analyze the relationship with customers . “People are more than just numbers.


Every company should understand that the purchasing decision is an emotional process rather than an algebraic one.” Basing strategic decisions exclusively on the turnover generated – or on any other quantitative variable – leads to excluding a whole series of fundamental values ​​for the company, such as the emotional and relational values ​​that drive customers to purchase: in particular, satisfaction and brand loyalty . So, to understand and profile customers correctly, you also need to use alternative tools, tools that allow you to establish a relationship with customers: ask them questions, listen to their answers, but also any concerns, complaints, advice or opinions about your products and services.