Going above and beyond for customers
Overall customer satisfaction isn’t just achieved by a new customer portal or education efforts, however. The customer service team plays a huge role in cultivating loyal customers and increasing customer satisfaction scores. The BIOHM customer service team still works to make customers happy, but now they have the portal that gets rids of a lot of friction surrounding subscription management. They’ve found that going the extra mile for customers can create a loyal customer for life.
“We try to go above and beyond for our customers within whatever aspect we can…We will try to do anything to make sure that the customer has the best experience possible, because at the end of the day, that’s what keeps people coming back. And that’s what keeps them wanting to be a part of your journey.”
—Melanie Corrigan, Director of australia phone number list Ecommerce and Marketing at BIOHM Health
To prioritize customer success and a better understanding of their products and services, the BIOHM team decided to get active on social media and share more about what they do. Through education efforts and an ambassador program that’s open to everyone, they can meet customer expectations and inform shoppers about the products they’re purchasing.
Instagram & education
Melanie worked hard to create a brand presence for BIOHM on social media that’s relatable and authentic. With over 50,000 followers on Instagram, their strategy focuses on easy to digest content that empowers their customers to use their products and make lifestyle changes to assist with gut health. Part of that content includes education efforts, so that people understand the importance of the products they’re using.
“We have a lot of science and it’s really hard to follow. So, it was trying to build a strategy on social to educate people at the level that they can understand. It doesn’t make sense if we’re going on there talking about all these terms, and species, and fungus levels and bacteria levels, and people are like, I don’t know what this is…So, we try to make it really relatable.”