In addition, higher income is correlated with an increased likelihood of online grocery shopping. 61% of shoppers who make $25,000 or less shop online for groceries, compared to 76% of those making $100,000 or more. A possible explanation is that online grocery shopping can come with additional costs, such as item markups and delivery charges. And those with tight budgets can’t afford those additional expenses. Or they perhaps believe they may be more able to shop cost efficiently in person.
Have you made an online grocery purchase in the past 3 months? (i.e. from Instacart or similar, Amazon Fresh or similar, Walmart.com, Target.com, your local grocery store(s) etc.)
Covid Has Had Long-Term Impact on Where Consumers Shop
It’s no secret that Covid has had an impact on where many consumers opt to shop for groceries. This year, 62% of consumers indicate they shop online for groceries more now than they did pre-Covid. Last year, 61% of consumers said this was the case.
Covid Has Had a Lasting Impact on Where Consumers Shop for Groceries
Which of the following uk phone number list best describes how Covid has impacted your online grocery shopping?
“I shop online for groceries more now than I did before Covid.”
“I shop online for groceries less now than I did before Covid.”
“Covid hasn’t impacted my online grocery shopping habits.”
Why Consumers Shop Online for Groceries
Many consumers shop online for groceries. What are their motivations for doing so? The top reason is that it saves time; 66% indicate this is a reason they choose to purchase groceries online.
Of note and possibly unsurprising, personal safety seems to be less of a concern now.