KNOW THE ALVARO CAMPANI BRAND

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The menswear brand Alvaro Campani was born in 2020, in the midst of the Covid-19 pandemic, on the initiative of Diogo Silva. The entrepreneur, who initially operated alone from his apartment, launched an e-commerce site where he began selling shirts, pants, shorts and accessories for men.

With an office and inventory at home, Silva took advantage of the closing hours of physical stores to sell online, and it worked very well. He quickly managed to reach the threshold of R $ 50 in product sales per month.

However, in 2021, the company began to face some algeria number data turbulence. Month after month, sales began to decline, which prompted Silva to look for new digital marketing solutions to revive the business. In his research, he found the Automation and Inbound platform RD Station Marketing on the web.

ALVARO CAMPANI'S PROJECT WITH RD STATION
Despite having a base of 1,700 leads , Silva did not communicate with them. They returned to Alvaro Campani's webshop only when and if they wanted to. That is, there was no proactive communication to encourage them leads to go and make purchases.

Alvaro Campani's project with RD Station Marketing, in fact, aimed first of all to move the customer base leads that the company already had. The idea with this was to relaunch the business, that is, to sell to those who until that moment had already purchased or registered in the virtual store. Furthermore, the goal was to reduce the distance between customers and the brand.