Allbirds Uses Shopify POS to Enable Ship-to-Home

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To overcome this problem, Decathlon used the VTEX Sales Application . Available on the VTEX App Store, this application allows you to sell stock from physical and virtual stores in the same solution, thus creating an infinite shelf. Thus, all the brand's sales channels now have access to 100% of the product catalog. This means that the products are always available to customers on any channel. In fact, Decathlon is now able to make sales that it was not able to make before. Initially, the project leveraged around 33% (1/3) of digital sales.


Video: Learn more about the omnichannel project from Decathlon!

Another example of omnichannel transformation albania number data from Allbirds. For those who don't know, Allbirds is an American company that sells fashion products. Founded in 2016, the brand grew rapidly and soon had more than 30 physical stores in the United States and other countries, in cities such as Denver, Seattle, Tokyo, New York, London, and Auckland. In addition, the company also has a virtual store built on the Shopify Plus platform .

In this context, one of the brand's challenges is to generate an omnichannel experience for its customers and create an infinite shelf. To make this happen, Allbirds implemented the Shopify POS solution, which unifies inventories across all its sales channels. This way, the company was able to implement ship to home , a feature in which the customer purchases in a physical store and chooses a delivery address. With this solution, if a consumer shows up at a store and asks for a product that is not available at that time, the seller can activate ship to home . This way, the seller can always say "yes, we have the product you need", which increases sales.