Marketing Complex 7P The 7P marketing

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Mix is ​​slightly different from the 4P concept. In this case, the tool takes into account not only the product and its distribution, but also the organization’s employees and customer characteristics. This concept works especially well for organizations operating in a highly competitive industry. The 7P marketing mix is ​​based on the same elements as the above-mentioned 4Ps, and additionally includes: people; process; social advantage. When implementing a typical 7P marketing mix, it is necessary to focus on who will be responsible for what tasks in the context of product or service development and promotion strategy.

In addition, it is important to identify competitors Kenya cell phone number list and the characteristics of these organizations. These issues relate to the "people" segment. It is then important to focus on the sales procedure (process). In marketing, the 7P mix is ​​the automation of various activities so that the brand can effectively conduct an advertising campaign and provide customer service. The last stage is social benefits. It is advisable to focus on image-related issues, such as developing an attractive slogan or developing a communication plan with recipients. The 7P marketing mix is ​​especially useful in innovative organizations that want to effectively meet customer expectations.

Marketing complex 4C The definition of a marketing mix states that it is a set of elements by which a brand can influence the market. Taking into account modern digital organizations (e.g. e-commerce), the 4C concept fits perfectly into this concept. It is a modern version of the standard 4P. This tool is useful when planning promotions for online stores and other companies whose main sales channel will be the Internet. The 4C marketing mix is: customer (client); price; convenience; communication. When implementing the 4C marketing mix, first of all, it is necessary to determine what the client (buyer) expects from the product.