What are Trust Badges?

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A trust badge displayed at the right point in the purchasing process indicates that your data is secure.

For affiliate websites, the same trust issues around payment will apply. If you have a free version or free trial, you may need to ensure that users can safely enter their personal details when signing up. A well-placed trust seal can help.

Do Trust Badges Work?
Can a small icon influence customer behavior?

It may seem unlikely, but we have proof that trust badges work, thanks to the Baymard Institute's Shopping Usability Study .

The study found that the average person's trust in a website often comes down to a gut feeling rather than technical knowledge. And that gut feeling is heavily influenced by how visually secure a site looks.

It turns out that adding any visual icon to a website increases the level of security perceived by the user. This is true even if the badge has no real meaning: in the study, a generic seal created by the researchers still increased user trust.

However, we don't recommend using anything generic. The trust badges that had the most significant impact came from vendors with recognizable names.

Where do Website Trust Badges go?
There's another interesting thing in Baymard's study: They saudi arabia whatsapp number datafound that, depending on the website design, users perceived some parts of a page as more secure than others.

It matters where you put your trust badge.

You can place a trust badge anywhere on your website. However, it will likely have a more significant impact on parts where the buyer questions the site's security, such as a checkout or registration page . Let's explore some popular placement options.

Home Page
A trust badge right on your homepage starts building user trust immediately. Many companies have a trust badge above the fold on their homepage, but others feel it detracts from the homepage design.

Trust badges on the homepage should be visible, yet subtle. If you don't think your site's seal works with your page design, there are plenty of other sites where you can put one.