track industry trends and development prospects;

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Premium product
The most expensive and exclusive product. It should be sold when the client wants to receive individual conditions. This could be a VIP tariff with a price on request.

Schools offer tariffs with feedback and personal support from a mentor.

Next, companies focus on retaining customers , for example, through loyalty programs or closed communities.

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How to create a product line
Let's go through a number of stages of forming a product line.

Set a goal
Examples of product line development goals:

enter a new market;
increase business profits;
strengthen and expand its position in the existing market.
Analyze the market as a whole and your advantages
When forming a line, it is necessary to collect the following data:

study the audience and its needs;
look at competitors' product lines;
identify your advantages and reveal your USP .
Create a product
Develop one product - your flagship. This product must meet the slovenia phone number list requirements of the market and consumers, solve the client's problem. It is the basis for the entire matrix of the product line, so it is imperative to test it.

After this, you need to determine which products will be additional.

Develop a marketing strategy
This includes determining distribution and promotion channels and forming pricing for the product line.

In our article, we examine in detail why a company needs a marketing strategy and examine all stages of development.