Star ratings/ratings for answers

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Create and optimize videos and live broadcasts, ideally hosted on YouTube.

Create and optimize podcasts, sent to Google as an XML feed.

Use good images with descriptive alt text.

Launch native apps, web apps, or PWAs – indexed with the new Google Indexing API and hosted on Firebase.

Optimize Google My Business with insights and media.

We tend to describe the bits of information that are pulled from the Edge Layer to the Topic Layer as “Fraggles.” This word is a combination of “Fragment” and “Handle” because often when these assets are highlighted in a search, Google will open the page and scroll directly to the content, as if there were an HTML handle or direct links. Sometimes they are present, and sometimes Google seems to know where to scroll on its own. What’s important is that a page can rank, but within the position there can be a vertical or horizontal carousel of additional bits of information on the same page. This makes the listing take up more space and has greater authority, generating more clicks, and when people find exactly what they want, it leads to more engagement and happy customers. “Fraggles” are a new thing, but in our unscientific research, there seems to be a tendency for them to appear in the following cases:

Add anchor texts, especially for content with H2/H3.



Marking questions and answers and rating stars bulgaria phone number list for “Best Answer”.

Anything you can do to get Featured Snippets/Google Answers (tables, bulleted lists, schema, etc.)

Understand how your brand and its assets are evaluated by Google and the Knowledge Graph with the following tools:

Why are 31% of desktop search results not visible on mobile?
Well, I read a few months ago that about 50% of all search results are taken from mobile indexing, which may explain why 31% of desktop searches are not visible on mobile.

It ties in with the fact that people are designing mobile more around things like user experience and purchase intent, meaning desktop searches tend to have more information on the pages and are more tailored to those people searching for information.