Provide several variations for A/B test

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You can use the Display Advertising tool to search for any of your competitors and review their ad campaigns, including image, HTML, and text ads. Understanding what your competitors offer can give you insight into what’s happening in your market, giving you the information you need to level the playing field and offering something different (and better!).

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A/B testing (also known as “split testing”) involves belize phone number list creating multiple variations of an ad campaign to see what your audience responds to and why. You should run tests to evaluate what types of visual components, colors, CTAs, and messaging your audience is most responsive to, because there’s no other way to find out except to see the clicks coming in.

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Note that when you’re running A/B tests, you should create a campaign and only change one single variable at a time. You can have multiple versions of that single variable change, but if you switch up too many aspects in the campaign you won’t be able to tell what’s causing the reactions. If you’re switching up the visuals, for example, you can try out 15 different images, but that’s all you’ll want to change.