The company's marketing will continue

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In smart marketing, continuous and transparent feedback from the teams involved is one of the fundamental steps.

That is, initially the profile of an ideal buyer may have been defined by the marketing team, including certain characteristics.

However, this team is not in direct contact with the prospects, so the profile is useful at the beginning but will cease to be so depending on what the sales team discovers.

Therefore, if there is no feedback from sales consultants, to focus on and attract an audience that, while not necessarily wrong, is not the best one to achieve results.

Through smart marketing, certain activities are carried austria phone number list out that allow information to flow freely in both directions (marketing <> sales) and this, in turn, allows marketing actions to be implemented with singular precision.

This way, you will be able to generate more qualified leads in less time for your company.It is important to note that while generating qualified leads only covers the upper and middle part of the sales funnel, it is crucial that this is working well to facilitate the closing of opportunities.