Online PR
This is active interaction with digital media. The main goal of such PR is to increase brand awareness through the publication of company news and comments in online publications. The more brand mentions on the network, the better for business. Especially if these are mentions in well-known channels with a good reputation.
For example, there is the newspaper Kommersant, and there is its digital analogue - the portal kommersant.ru, which also publishes Russian and world news.
Digital media may include:
media websites;
their social media channels, such as Telegram;
publication blogs, etc.
As a rule, all major news publications have their own digital analogue.
Performance Marketing
This is a promotion strategy that is focused on achieving specific results czech republic phone number list and financial indicators. The peculiarity of this approach is continuous monitoring of the effectiveness of all types of advertising.
A performance marketer typically operates according to the following scheme:
Sets clear goals. For example, "."
Tests different tools. To solve the problem, he uses several types of paid promotion.
Assesses their effectiveness. That is, it determines the cost of the target action, for example, the cost of attracting a new customer. And then compares it with the income from a new client - it should be higher than the costs.
All ineffective formats are switched off, and those that are beneficial for the company are scaled up. Thus, performance marketing allows you to build an optimal system for attracting customers using various digital tools.
Influencer Marketing
Influence Marketing is working with opinion leaders through whom you can convey information about your brand to your target audience .
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