Analysis and optimization of the campaign

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Finally, add the link you want to promote and a call to action , with what you want users to do once they visit your ad.

Make sure you have the Facebook pixel checked in the tracking option.

And your ad will be ready to be published on Instagram.

6.-
Your campaign is not yet finished because from the singapore phone number list moment it is active, the analysis and optimization phase will begin.

It's not about letting your ads run until your budget runs out, but rather it's time to analyze the performance of your ads and see which options are most effective.

Ideally, when you create a campaign, you should publish at least a couple of ads in each group, and wait 48 to 72 hours to make any decisions.

To measure the results of your campaign, it is important to focus exclusively on the data that will help you determine whether your ads are working well, taking into account the objective you have set.

Below I list the most important indicators when making decisions :

Conversions.

Cost per investment.