Don't bombard customers with advertising messages, but win them over with relevant content - that is the core idea behind inbound marketing. Where previously you had to work with laborious and ineffective cold calling, now the right target customers come to the company as if by themselves. What sounds simple is of course a bit more complex. Here you can find out how inbound marketing works and why marketing software in particular makes it so efficient.
Anyone looking for a specific product or service is usually looking to find a solution to the underlying problem. These so-called "pain points" can look very different. What they all have in common, however, is that they encourage a potential customer to look for a solution. Regardless of whether it is a simple product or a complex service, the customer's journey today japan telegram data mostly begins with the "zero moment of truth" in the search engine. For companies, this means the following: Visitors who have reached their website via a search engine already have a specific basic interest in the product or service.
sales process that runs in phases
The search engine thus already carries out the pre-selection for the company and creates the ideal basis for using inbound marketing. The potential customer can be directed to a page based on the needs identified in the search query and receive tailored information there. The sales process is therefore already in full swing at this early stage. Inbound marketing is usually divided into four phases:
Attract
Convert
Close
Delight
If a potential customer reaches a landing page tailored to him, as in our example, he is strictly speaking already in phase 2 of the sales process.