PPC Campaigns - 4 Micromoments

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Because of these impressive statistics, mobile campaigns are now considered an important factor in evaluating the overall quality of advertisers' AdWords accounts.

For PPC specialists this translates into new opportunities but also new challenges.

Mobile users are different and should not be treated like desktop users.

In addition to the obvious need for a faster, more mobile-friendly poland phone number list website in 2019, you need to adapt your ads and copy to micro-moments.

Let's see how it's done:

The keyword "Wine Bar" searched from the desktop may mean that someone is making plans for next Friday night.

“Wine bar” searched on mobile (especially on a Friday night) has a different nuance, as that person is much more likely to be ready to party right here and now.

These types of “intent-rich” mobile searches are called “micro-moments” and, according to Google, they can be divided into 4 categories:


Source: thinkwithgoogle.com
In micro-moments, time, screen space, and often internet speed are limited.

People want you to meet their needs without any baggage – this is what you need to express in your ad copy.

Get really specific and provide value explicitly when it comes to your mobile audience.