When working on attracting leads

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You need to assess at what stage of the sales funnel each of them is. Thus, lead scoring is a system that assigns points to leads for actions that are important from a sales point of view: from visiting a website, opening an email, clicking on an advertising banner to completing a transaction. Thanks to such scoring, the sales department can instantly respond to the behavior of potential customers, which will reduce the time of the customer's journey.

Lead scoring can be divided into Senegal cell phone number list two scoring groups:

demographic scoring (points are awarded depending on the user’s gender, age, and location);
activity scoring (detailed analysis of behavior and level of engagement, as well as selection of leads ready to purchase).
Leads can also be divided into cold, warm and hot. What is it? Almost 90% of people are not ready to buy. Leads must be classified to choose the appropriate communication strategy for each of them. Thus, we can distinguish:

cold leads, i.e. users who are not interested in the offer. They require some preparation and providing as much useful information as possible about the brand and its offer.